Beneath Agency https://validator.w3.org/feed/docs/rss2.html Mike Kronfellner The B2B guide to brand strategy  Storyful brands and how to build them  Content Branding Positioning Infobip: Helping sports teams get closer to fans The most overused visual device in B2B branding Start with ‘Which?’ A different way to approach B2B positioning Ben Horowitz 2 Campaigns Ben Horowitz 1 About The B2B brand strategy glossary: 50 terms marketers need to know B2B marketers, repeat after me: A position is not a positioning Drop us a line Work Services Industries B2B POV #10 — Jon Itkin Alexander Bock 5 best practices for designing a B2B brand visual identity with content in mind B2B mood board #2: Serif typefaces for tech brands Why using malaphors in B2B marketing isn’t rocket surgery B2B POV A better way to win at B2B tech marketing Stop sloptimizing the POV out of your B2B content marketing B2B POV #3 — Adam Morgan Fintech companies Enterprise software and SaaS CPaaS and telecoms industries Marketing for the technology industry The loudest part of your B2B brand is your operations What makes a successful SEO or GEO strategy? 7 kinds of positioning for B2B brands Quiet tech: a visual retreat from the Stripification of B2B brands The contrarian’s guide to writing ad copy B2B POV #1 — Stan Woods and Doug Kessler Judah Phillips B2B brand and content: Design and copy must work in harmony Should I stay or should I GEO now? The big SEO vs AI search debate A B2B brand is its point of view embodied by its actions Substance before style: B2B tone of voice should be emergent Backlinks vs. content quality: what matters more? B2B POV #9 — Rob Estreitinho 8 B2B positioning resolutions, and 8 handy excuses for breaking them What B2B marketers need to know about server-side tracking Yes, we can’t! Yes, we won’t! Two powerful positioning mantras for B2B companies B2B mood board #1: Storyful web design B2B branding and marketing agency