About
A home for storyful B2B marketers

Once upon a timesheet...
There once was a group of like-minded writers, designers and strategists who got fed up with creative burnout and the marketing agency status quo. They wanted nothing more than to uncover the deep ideas and powerful stories lying hidden within the world’s best B2B brands.
Long story short, they decided to build their own home together. A place where everyone gets the headspace to make great work. A place where colleagues, clients and the craft are respected.
Meet the team

Adam Ketterer
Founder
Duncan Begg
Founder
Caroline Petvin
Senior Writer
James Browne
Senior Account Director
Veronika Vřešťálová
Designer
Matt Roundell
Design Lead
Calum MacLeod
Senior Consultant
Janet Prichard
Operations Manager
How we work
No two projects are ever identical, but they do share family resemblances. Take a look at our five-step approach to developing deep ideas and storyful brands.