Beneath
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The home of deep ideas and storyful brands

Welcome. Curious to know what goes on here?

Every brand has a story to tell

In a world overrun with Big Ideas, we choose to search for deep ideas – the foundations of all great B2B marketing. Then we turn them into powerful stories, stand-out brands, and campaigns that fill sales pipelines faster.

Discover how we develop deep ideas and storyful brands in five steps.

Our process

Meet some of our clients

Take a look at our work

A new brand for a mobile messaging giant

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Helping a tech startup hone its positioning and messaging

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Fuelling the Celonis rocketship

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Our work

We live and breathe B2B tech

But we’re still fun at parties. Let us tell you a little about Beneath and the work we do here.

About us Services

Looking for inspiration?

Or something to get your brain going on a slow day? There are worse places you could look than our blog.

July 21, 2022

No campaign ideas? Maybe it’s time to let inspiration look for you

There’s no single formula for generating a great idea. In…

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May 17, 2022

Why using malaphors in B2B marketing isn’t rocket surgery

Here at Beneath basecamp, we‘re big believers in bending literary…

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February 2, 2022

Words+Design

Here at Beneath, we work with words. Clever words, creative…

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Read our blog