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Strategy and execution, together at last

Beneath is a rare agency: B2B tech specialists that can tackle both your branding and your content marketing. Explore the four strands to our offer which, together, bring you a virtuous circle of strategy and execution.

  •  

    Positioning

    • We’ll help you figure out your target audiences, their needs, and the reasons why you’re the only perfect choice for them.

    Find out more
  •  

    Branding

    • We’ll define the best verbal and visual expression of your brand and develop guidelines and systems to put it to work.

    Find out more
  •  

    Campaigns

    • We’ll find the best ways to reach your target audiences with creative campaigns, finely tuned to achieve your goals.

    Performance Marketing | SEO | ABM | PPC

    Find out more
  •  

    Content

    • Have faith in the experts (that’s you). We’ll turn your industry knowhow into world-class content that finds, interests, educates and, yes, entertains target audiences.

    Find out more
Two ways to work with us
  • 01
    We can raise your content marketing game (and revenue) working with your existing brand and positioning.
  • 02
    Or we can help you transform your marketing ops from the foundations up – with clear strategy, a defined positioning, and a beautifully crafted, ruthlessly effective brand.
Learn more

Latest work

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Testimonials

“Beneath are invaluable strategic and creative partners. They understand our brand, keep pace with our evolution, and are at home with our level of ambition. And they always, always deliver stellar work. They’re absolutely an extension of our team, and long may that continue!”

Costanza Scarpa, Senior Director of Strategic Content, Celonis

“Beneath has been a truly valued marketing partner over several years. They have acquired a deep understanding of our industry and the trust of key stakeholders, from the boardroom to individual members of the sales and marketing team. The work they produce is excellent.”

Ben Lewis, VP Marketing and Growth, Infobip

“The pipeline is now the fullest it has ever been. In fact, we have more leads now than we did for all of last year.”

Andy Shirey, Marketing leader, Placements.io

“It’s been an absolute pleasure working with you! The Beneath team is one of the most knowledgeable, creative, and masterful teams I’ve worked with, regardless of sector or function. So, we’re proud as well.”

Ron Jones, CEO, G2Xchange

“Beneath was the perfect partner for this project. The end-to-end support from research to insights to content creation and design helped us maximize value in a short period of time.”

Danielle Torrie, Brand Marketing Manager, Symend

“I would recommend Beneath to any business-to-business technology company. Their understanding of technologies and propositions, their B2B marketing knowledge, and their friendly, collaborative approach makes them a fantastic partner.”

Tracey Milham, Global Marketing Leader, Payreq

“The Beneath team were great to work with. They really got to grips with our offering. They challenged our assumptions, connected the dots and brought a creative perspective that helped us build a sharper story to go to market with – and it’s already working.”

David Edwards, Co-founder & CEO, Kiplot

“What we got from Beneath was not only the brilliance of the synthesis of the concept(s) and the fabulous quality of the beautiful design, but also the way it’s communicated – absolutely top-notch, world-class execution across the board.
I wish I found you guys like six years ago, I would have had an easier time. I would recommend you guys to anyone anytime.”

Judah Phillips, CEO of Squark AI, Chief AI and product officer at Market Holdings

We live and breathe B2B tech

But we’re still fun at parties. Let us tell you a little about Beneath and the services we offer.

Services

Award-winning work

Silver for Best Use of Customer Insight, bronze for Best Brand Initiative (under £100k) and shortlisted for Best Use of Content. (Look, mum! We’re one of the UK’s top five ‘Rising Star’ B2B agencies, too.)

Our work

Latest blog posts

B2B marketers, repeat after me: A position is not a positioning

There’s a bit of a debate in B2B tech positioning circles (okay, LinkedIn fe…

There’s a bit of a debate in B2B tech positioning circles (okay, LinkedIn feeds) these day…

 Read more

5 best practices for designing a B2B brand visual identity with content in mind

Content design today *dramatic sigh*. Too often, brands end up with content…

Content design today *dramatic sigh*. Too often, brands end up with content (be it a repor…

 Read more

Should I stay or should I GEO now? The big SEO vs AI search debate

One year on from GEO’s cat-among-the-pigeons arrival, many B2B marketers rem…

One year on from GEO’s cat-among-the-pigeons arrival, many B2B marketers remain at an impa…

 Read more

Substance before style: B2B tone of voice should be emergent

If you’re a B2B marketer thinking about investing in your brand’s tone of vo…

If you’re a B2B marketer thinking about investing in your brand’s tone of voice, you might…

 Read more
See all posts
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