Celonis: Hard-working content for a market-defining B2B tech brand

When you work across as many geographies, industries and use cases as Celonis, your sales teams need content that speaks to your prospects’ unique needs (while still aligning with your core brand story).

We work closely with the sales teams and product people on the front line to create targeted assets for specific sectors, departments, job titles, and offerings. From ebooks for banking and interactive web pages for supply chain, to fact sheets for CFOs and infographics for CoEs, our writers and designers deliver tailored content that not only informs the audience but also smooths the path to conversion.

Celonis operates at the forefront of emerging technologies like process intelligence, agentic AI, and the autonomous enterprise. So continually optimising web content for new or upcoming search terms is an ongoing effort.

We write new SEO-optimised pillar pages and supporting blog content, as well as refreshing existing content, to maximise organic search traffic. We make sure all content is valuable and answers the right questions, while providing clear pathways for website visitors to continue their Celonis journey.

Process intelligence is uncharted territory for most enterprises, so prospective customers want to know how Celonis’ pioneering technology is being applied in their own sector or market, to solve the problems they’re all too familiar with.

We engage directly with Celonis’ customers, often at industry events, to capture their unique experiences of both the company and the platform. Through video interviews, written web stories, and high-impact sales slides, we showcase Celonis in action and the impressive results its users are achieving.

Celonis embraces a culture of collaboration, working with a variety of partners – including global SIs, consultants, service partners, technology providers and academic institutions – to drive innovation and maximise value for the customer.

We create content to support and promote these collaborative relationships. Depending on the nature of the partnership this might be co-authored thought-leadership content, or a co-branded explainer video to raise internal awareness of what the collaboration can deliver.

Enterprise awareness and understanding of process intelligence is still relatively low. So Celonis needs to increase awareness in key markets while also establishing the technology’s credibility, and generating strong leads.

We take the lead in Celonis’ annual Process Optimization Report – the biggest study of its kind. We handle survey design, fieldwork, core narrative, design concepting, report-writing, and asset creation for a unified campaign across web, social, email and events. The research delivers brand awareness, thought leadership opportunities, and multi-million-dollar lead-gen, with the 2024 campaign generating an ROI of 123:1. (The cherry on top: the work also won us a B2B Marketing Award!)

Having strong viewpoints on the latest global developments or technological trends isn’t a problem for the passionate team at Celonis. But communicating those views in a way that puts Celonis at the heart of the conversation, while aligning with the core brand and messaging, is a tougher challenge.

We work closely with expert authors across the business to craft inspiring thought leadership content, both for external publications and the company blog, to ensure Celonis is always driving the discussion.