Fintech companies

Marketing for fintech companies

Beneath is a B2B marketing agency that understands fintech offerings, translates them into powerful propositions and brands, then creates content campaigns that cut through, resonate with target audiences and fill sales pipelines fast.

B2B marketing to differentiate fintech firms

The stakes are high and the rewards are great for fintech brands that can effectively position themselves at the disruptive intersection of modern software and traditional financial processes. We’ll help you work through the complexities of your market, offering, competitor set and buyer personas – to create the positioning, messaging, brand identity and creative content that will drive your growth.

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Broad fintech marketing expertise – from scale-up to enterprise

Beneath works with scale-ups, SMEs and enterprises across Europe, North America and Australia. From cutting-edge billing, payment and transaction platforms, to a range of enterprise solutions tailored to finance audiences, our experience in and beyond fintech can help you win attention and grow.

Testimonials

“I would recommend Beneath to any business-to-business technology company. Their understanding of technologies and propositions, their B2B marketing knowledge, and their friendly, collaborative approach makes them a fantastic partner.”

Tracey Milham, Global Marketing Leader, Payreq

“The Beneath team were great to work with. They really got to grips with our offering. They challenged our assumptions, connected the dots and brought a creative perspective that helped us build a sharper story to go to market with – and it’s already working.”

David Edwards, Co-founder & CEO, Kiplot

“Beneath are invaluable strategic and creative partners. They understand our brand, keep pace with our evolution, and are at home with our level of ambition. And they always, always deliver stellar work. They’re absolutely an extension of our team, and long may that continue!”

Costanza Scarpa, Senior Director of Strategic Content, Celonis

“Beneath has been a truly valued marketing partner over several years. They have acquired a deep understanding of our industry and the trust of key stakeholders, from the boardroom to individual members of the sales and marketing team. The work they produce is excellent.”

Ben Lewis, VP Marketing and Growth, Infobip

“The pipeline is now the fullest it has ever been. In fact, we have more leads now than we did for all of last year.”

Andy Shirey, Marketing leader, Placements.io

“It’s been an absolute pleasure working with you! The Beneath team is one of the most knowledgeable, creative, and masterful teams I’ve worked with, regardless of sector or function. So, we’re proud as well.”

Ron Jones, CEO, G2Xchange

“Beneath was the perfect partner for this project. The end-to-end support from research to insights to content creation and design helped us maximize value in a short period of time.”

Danielle Torrie, Brand Marketing Manager, Symend

“What we got from Beneath was not only the brilliance of the synthesis of the concept(s) and the fabulous quality of the beautiful design, but also the way it’s communicated – absolutely top-notch, world-class execution across the board. I wish I found you guys like six years ago, I would have had an easier time. I would recommend you guys to anyone anytime.”

Judah Phillips, CEO of Squark AI, Chief AI and product officer at Market Holdings

“Beneath, you have outdone yourselves. What a great contribution to PIO. I can’t stop looking at the site. Every time I visit, I am bursting with pride. I feel a sense of elation of who and what we are.”

Edwin Fu, Founder and CEO

What we can do for you

Brand positioning and narrative
Visual identity and story-led design
Messaging for all offerings and audiences
Pitches and sales-enablement assets
Employer branding
Copywriting for web, marketing & PR
Content marketing strategy & creation
Thought leadership

The next steps

Don’t know where to start? Neither will we until we get to know you and your company a little better. Sometimes Beneath acts as a plug-in marketing agency for tech scale-ups. Sometimes we support B2B giants with global campaigns. Hit the button below to find out whether we’re a good fit for you.

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