Marketing for the technology industry

Beneath is a B2B marketing agency with an instinctive understanding of technology. Our B2B tech specialists build brands and content campaigns that cut through, resonate with customers, and fill sales pipelines fast.

B2B marketing that unpicks what makes your tech tick

SaaS, martech, fintech, AI… At Beneath, we unashamedly love it all. From the razzle dazzle to the nitty gritty, the grand to the nerdy. In fact, the more complex, the better.

But we know not everyone’s the same. To persuade investors, customers, partners – even job candidates – you need to translate your complex offerings into a coherent, stand-out brand that communicates what matters most to them about your tech.

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Technology marketing expertise and experience you can trust

Beneath works with startups, scale-ups and enterprises across Europe, North America and Australia. Our team has extensive B2B tech marketing experience, with particular expertise in enterprise SaaS, adtech and martech, telco and CPaaS, fintech, and supply chain and logistics.

We’ll work with you to craft your positioning (the backbone of your tech brand), create clear, compelling messaging that captures your difference, and develop a visual brand that’s strong and scalable. Then we’ll help you activate it everywhere, in all content and customer touchpoints.

Testimonials

“I would recommend Beneath to any business-to-business technology company. Their understanding of technologies and propositions, their B2B marketing knowledge, and their friendly, collaborative approach makes them a fantastic partner.”

Tracey Milham, Global Marketing Leader, Payreq

“The pipeline is now the fullest it has ever been. In fact, we have more leads now than we did for all of last year.”

Andy Shirey, Marketing leader, Placements.io

“The Beneath team were great to work with. They really got to grips with our offering. They challenged our assumptions, connected the dots and brought a creative perspective that helped us build a sharper story to go to market with – and it’s already working.”

David Edwards, Co-founder & CEO, Kiplot

“Beneath has been a truly valued marketing partner over several years. They have acquired a deep understanding of our industry and the trust of key stakeholders, from the boardroom to individual members of the sales and marketing team. The work they produce is excellent.”

Ben Lewis, VP Marketing and Growth, Infobip

“What we got from Beneath was not only the brilliance of the synthesis of the concept(s) and the fabulous quality of the beautiful design, but also the way it’s communicated – absolutely top-notch, world-class execution across the board. I wish I found you guys like six years ago, I would have had an easier time. I would recommend you guys to anyone anytime.”

Judah Phillips, CEO of Squark AI, Chief AI and product officer at Market Holdings

“Beneath are invaluable strategic and creative partners. They understand our brand, keep pace with our evolution, and are at home with our level of ambition. And they always, always deliver stellar work. They’re absolutely an extension of our team, and long may that continue!”

Costanza Scarpa, Senior Director of Strategic Content, Celonis

“It’s been an absolute pleasure working with you! The Beneath team is one of the most knowledgeable, creative, and masterful teams I’ve worked with, regardless of sector or function. So, we’re proud as well.”

Ron Jones, CEO, G2Xchange

“Beneath was the perfect partner for this project. The end-to-end support from research to insights to content creation and design helped us maximize value in a short period of time.”

Danielle Torrie, Brand Marketing Manager, Symend

“Beneath, you have outdone yourselves. What a great contribution to PIO. I can’t stop looking at the site. Every time I visit, I am bursting with pride. I feel a sense of elation of who and what we are.”

Edwin Fu, Founder and CEO

What we can do for you

Brand positioning and narrative
Visual identity and story-led design
Messaging for all offerings and audiences
Pitches and sales-enablement assets
Employer branding
Copywriting for web, marketing & PR
Content marketing strategy & creation
Thought leadership

The next steps

Don’t know where to start? Neither will we until we get to know you and your company a little better. Sometimes Beneath acts as a plug-in marketing agency for tech scale-ups. Sometimes we support B2B giants with global campaigns. Hit the button below to find out whether we’re a good fit for you.

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More Industries

Enterprise software and SaaS

CPaaS and telecoms industries

Martech and adtech companies

Fintech companies

Supply chain companies