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Story as a Service

Story as a Service

Introducing a new way to craft, operationalise and scale your B2B brand storytelling – fast.

 

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The world’s greatest B2B tech CEOs and CMOs harness storytelling to build their brands, win investment, and drive short-term and long-term sales growth. But too many simply don’t have the team, or the time, to manage it all in-house. Our Story as a Service offer gives you control of this business-critical capability from strategy to execution – for a predictable cost.

 

See plans

For all your strategic storytelling needs

  1. Positioning and brand narrative
  2. Visual identity and story-led design
  3. Messaging for all offerings and audiences
  4. Pitches and sales-enablement assets
  5. Employer branding
  6. Copywriting for web, marketing & PR
  7. Messaging for all offerings and audiences
  8. Content marketing strategy & creation
  9. Thought leadership

Pick the right plan for your company

  • Early-stage

    • £5,000–10,000 /month

    min. 3 months

    • Strategy & positioning
    • Brand narrative
    • Visual identity
    • Core messaging
    • Pitch deck
    • Sales deck
    • Starter content

    Keep it lean with the essentials for pre-seed and seed-stage startups.

    Get started
  • Scale-up

    • £10,000–15,000 /month

    min. 6 months

    • Strategy & positioning
    • Brand narrative
    • Visual identity
    • Messaging
    • Sales decks
    • Web and blog content
    • Campaigns 
    • Thought leadership

    Build and optimise a strategic storytelling capability that will drive your growth.

    Get started
  • Enterprise
    Popular

    • £15,000–30,000 /month

    min. 6 months

    • Strategy & positioning
    • Brand narrative
    • Visual identity
    • Story-led design
    • Product messaging
    • Partner messaging
    • Employer branding
    • Sales-enablement 
    • Content strategy
    • Content creation
    • Campaigns 
    • Thought leadership

    Master the complexity of large-scale storytelling for sales, marketing and more.

    Get started
  • Agency

    • Let’s chat

     

    • Strategy & positioning 
    • Brand narrative & messaging
    • Visual identity
    • Content strategy
    • Content creation
    • Copywriting
    • Story-led design
    • Sales-enablement
    • Thought leadership
    Get started
  • Investor

    • Let’s chat

     

    •  Strategy & positioning
    • Brand narrative
    • Visual identity
    • Messaging
    • Pitch deck
    • Sales decks
    • Web and blog content
    • Campaigns 
    • Thought leadership
    Get started

£5,000–10,000 /month

min. 3 months

  • Strategy & positioning
  • Brand narrative
  • Visual identity
  • Core messaging
  • Pitch deck
  • Sales deck
  • Starter content

Keep it lean with the essentials for pre-seed and seed-stage startups.

Get started

£10,000–15,000 /month

min. 6 months

  • Strategy & positioning
  • Brand narrative
  • Visual identity
  • Messaging
  • Sales decks
  • Web and blog content
  • Campaigns 
  • Thought leadership

Build and optimise a strategic storytelling capability that will drive your growth.

Get started

£15,000–30,000 /month

min. 6 months

  • Strategy & positioning
  • Brand narrative
  • Visual identity
  • Story-led design
  • Product messaging
  • Partner messaging
  • Employer branding
  • Sales-enablement 
  • Content strategy
  • Content creation
  • Campaigns 
  • Thought leadership

Master the complexity of large-scale storytelling for sales, marketing and more.

Get started

Let’s chat

 

  • Strategy & positioning 
  • Brand narrative & messaging
  • Visual identity
  • Content strategy
  • Content creation
  • Copywriting
  • Story-led design
  • Sales-enablement
  • Thought leadership
Get started

Let’s chat

 

  •  Strategy & positioning
  • Brand narrative
  • Visual identity
  • Messaging
  • Pitch deck
  • Sales decks
  • Web and blog content
  • Campaigns 
  • Thought leadership
Get started

How it works

With Story as a Service you get a plug-in partner and expert marketing resources, shaped by the plan you choose. We’ll work with you to define your needs, agree on the best outputs, and make a program to deliver it all. You can expect a mixture of:

  • Expert consultancy to determine your needs and opportunities
  • Intensive support on strategic work like positioning and brand narrative development
  • Ongoing support for wider messaging, content creation, thought leadership, etc
  • Close collaboration and check-ins
  • Resources and learning
  • A team of trusted experts to extend and complement your own

“Beneath are invaluable strategic and creative partners. They understand our brand, keep pace with our evolution, and are at home with our level of ambition. And they always, always deliver stellar work. They’re absolutely an extension of our team, and long may that continue!”

 

Costanza Scarpa
Global Content Director, Celonis

“It’s been an absolute pleasure working with you! The Beneath team is one of the most knowledgeable, creative, and masterful teams I’ve worked with, regardless of sector or function. So, we’re proud as well.”

Ron Jones
CEO, G2Xchange

I would recommend Beneath to any business-to-business technology company. Their understanding of technologies and propositions, their B2B marketing knowledge, and their friendly, collaborative approach makes them a fantastic partner.

Tracey Milham
Global Marketing Leader, Payreq

“The Beneath team were great to work with. They really got to grips with our offering. They challenged our assumptions, connected the dots and brought a creative perspective that helped us build a sharper story to go to market with – and it’s already working.”

David Edwards
Co-founder & CEO, Kiplot

“Beneath was the perfect partner for this project. The end-to-end support from research to insights to content creation and design helped us maximize value in a short period of time.”

Danielle Torrie
Brand Marketing Manager, Symend

“Beneath has been a truly valued marketing partner over several years. They have acquired a deep understanding of our industry and the trust of key stakeholders, from the boardroom to individual members of the sales and marketing team. The work they produce is excellent. “

Ben Lewis
VP Marketing and Growth, Infobip

We’re Beneath

We’re experts in B2B brand-building and storytelling. Take a look at the five-step process we use to create storyful brands, and get in touch if you’d like to chat.

Let's go

FAQ

  • Is this a gimmick?

    • No! The idea for Story as a Service started as a bit of a joke. “Of course you can’t productise brand storytelling…or can you?” We thought hard about it, and we realised that, not only does it work – it actually makes perfect sense for many organisations to approach strategic storytelling in this way.

  • Is this just another name for an agency retainer?

    • Technically…yes? But we like to think this is a smarter way to approach brand storytelling than your average agency retainer, which often leads to a random load of reactive marketing or PR work. Story as a Service is strategic, has a purpose, and offers valuable services and resources in about as close to a subscription-based-product form as we can make them.

  • Am I tied to a long contract?

    • No, but there are some minimum terms we have to put on certain plans, to make it worth everyone’s while – especially when we’re doing strategic work like positioning and narrative development, and longer-term marketing programs, that require a larger up-front investment of resources on both sides to get great results.

No! The idea for Story as a Service started as a bit of a joke. “Of course you can’t productise brand storytelling…or can you?” We thought hard about it, and we realised that, not only does it work – it actually makes perfect sense for many organisations to approach strategic storytelling in this way.

Technically…yes? But we like to think this is a smarter way to approach brand storytelling than your average agency retainer, which often leads to a random load of reactive marketing or PR work. Story as a Service is strategic, has a purpose, and offers valuable services and resources in about as close to a subscription-based-product form as we can make them.

No, but there are some minimum terms we have to put on certain plans, to make it worth everyone’s while – especially when we’re doing strategic work like positioning and narrative development, and longer-term marketing programs, that require a larger up-front investment of resources on both sides to get great results.

Ready to chat it over?