Enterprise software and SaaS

Marketing for enterprise software and SaaS

Beneath is a specialist B2B tech marketing agency. Our success is built on the long, fruitful relationships we have with founders and marketing teams at SaaS startups and scale-ups, as well as established enterprise software giants. Together, we build brands and content campaigns that cut through, resonate with customers, and fill sales pipelines fast.

B2B SaaS marketing to help you standout in a sea of same-y software

Today, the Andreessen Horowitz line, “Software is eating the world”, sounds like a quaint understatement. Software has eaten, regurgitated, eaten again and finally expelled back out the world – when it comes to solving problems for enterprises, at least. (And now is doing it all over again.)

With so much SaaS standing between you and your customers, how do you clear a path for them to find and connect with yours? At Beneath, we establish and sharpen your brand positioning, and bring it to life with marketing that shows how your software is singularly valuable.

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SaaS and enterprise marketing expertise to tell your software’s story

Beneath works with SaaS and software companies from pre-seed, to seed, scale-ups and enterprise heavyweights – all with distinct challenges around their strategy, positioning, brand and content. Across the US, Canada, Europe and Australia.

Some of our clients use our own version of SaaS – Story as a Service – to meet their marketing needs with an agency retainer that evolves as they grow. Take advantage of a strategic brand-building partnership, with the convenience of a subscription product.

Testimonials

“The pipeline is now the fullest it has ever been. In fact, we have more leads now than we did for all of last year.”

Andy Shirey, Marketing leader, Placements.io

“Beneath are invaluable strategic and creative partners. They understand our brand, keep pace with our evolution, and are at home with our level of ambition. And they always, always deliver stellar work. They’re absolutely an extension of our team, and long may that continue!”

Costanza Scarpa, Senior Director of Strategic Content, Celonis

“I would recommend Beneath to any business-to-business technology company. Their understanding of technologies and propositions, their B2B marketing knowledge, and their friendly, collaborative approach makes them a fantastic partner.”

Tracey Milham, Global Marketing Leader, Payreq

“The Beneath team were great to work with. They really got to grips with our offering. They challenged our assumptions, connected the dots and brought a creative perspective that helped us build a sharper story to go to market with – and it’s already working.”

David Edwards, Co-founder & CEO, Kiplot

“Beneath has been a truly valued marketing partner over several years. They have acquired a deep understanding of our industry and the trust of key stakeholders, from the boardroom to individual members of the sales and marketing team. The work they produce is excellent.”

Ben Lewis, VP Marketing and Growth, Infobip

“Beneath, you have outdone yourselves. What a great contribution to PIO. I can’t stop looking at the site. Every time I visit, I am bursting with pride. I feel a sense of elation of who and what we are.”

Edwin Fu, Founder and CEO

“What we got from Beneath was not only the brilliance of the synthesis of the concept(s) and the fabulous quality of the beautiful design, but also the way it’s communicated – absolutely top-notch, world-class execution across the board. I wish I found you guys like six years ago, I would have had an easier time. I would recommend you guys to anyone anytime.”

Judah Phillips, CEO of Squark AI, Chief AI and product officer at Market Holdings

“It’s been an absolute pleasure working with you! The Beneath team is one of the most knowledgeable, creative, and masterful teams I’ve worked with, regardless of sector or function. So, we’re proud as well.”

Ron Jones, CEO, G2Xchange

“Beneath was the perfect partner for this project. The end-to-end support from research to insights to content creation and design helped us maximize value in a short period of time.”

Danielle Torrie, Brand Marketing Manager, Symend

What we can do for you

Brand positioning and narrative
Visual identity and story-led design
Messaging for all offerings and audiences
Pitches and sales-enablement assets
Employer branding
Copywriting for web, marketing & PR
Content marketing strategy & creation
Thought leadership

The next steps

Don’t know where to start? Neither will we until we get to know you and your company a little better. Sometimes Beneath acts as a plug-in marketing agency for tech scale-ups. Sometimes we support B2B giants with global campaigns. Hit the button below to find out whether we’re a good fit for you.

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